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The building of story brand podcast is all about helping you clarify your message so that you can grow your business. There are seven elements that exist in almost every story, and they're based on two thousand years of best practices in story telling. Each episode will focus on one of these elements, and it's going to make a lot more sense if the reader will just keep paying attention as they dive into the stories.

Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation, you'll discover how to get inside the heads of your prospects and customers and craft a message that always hits home. Visit http://buildingastorybrand.com/1 to get an unedited version of the interview with Michael Hyatt, along with a video of Don's website critique.