How to Make a Good Conversion Engine

I worry that talking about these things is we think, Oh, well, I found this great course, bang, I'll run that. And then a sense of failure might come if that doesn't happen. If you can do it badly, and that's a place to start, start badly and get better, like improve it. But the number, the most important thing is which course and how often? You need to be very, very honest about your church, about expectations.