5min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

The Role of Referrals and Networking in Agencies

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Networking in the AI Era

This chapter explores the critical role of networking and referrals in agency growth, advocating for collaboration with complementary agencies. The discussion also highlights the shifting dynamics of marketing in an AI-driven landscape, where traditional search engines are facing competition from platforms like TikTok and conversational AI.

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