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26min chapter
#002 Jake Stainer: on growing Typeform, starting your own agency and why SEO isn't free.
Grow with the Flow by The Growth Syndicate
Navigating Growth Marketing in Tech
This chapter explores the intricate relationship between growth marketing and product development in a tech company, emphasizing the challenges of role overlap and resource constraints. The discussion highlights the friction between marketing and product departments, the learning curve in transitioning roles, and the importance of analytics in shaping marketing strategies. Additionally, it reflects on the evolving SaaS landscape, agency specialization, and the motivation behind entrepreneurial ventures within the industry.
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