Navigating Growth Marketing in Tech

In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar.

Jake shared his story and we talked about a range of topics, including:

* What it was like to join Typeform early on and contribute to their hyper growth

* Why a lack of growth engineers is a major blocker to marketing success

* Building his own team at Typeform vs. “inheriting” a team at Travelperk

* How big keys to growth often lie in the smaller things

* Deciding to start a business over climbing the career ladder

* Learnings from starting his own agency, Skale.

* Why SEO isn’t free and why companies should kill their blog

And as always, we shared a “kudos” and a “facepalm” of the week and Jake answered some rapid-fire questions.

Follow Jake on LinkedIn and check out Skale if you need help with your SEO: https://skale.so/

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