E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
Marketing Operators
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Shopify's Acquisitions and Customer Experience Strategies
The chapter delves into Shopify's recent acquisitions Peel and Checkup Blocks, highlighting the team's experience with the products and excitement for their integration into Shopify's ecosystem. It discusses the entrepreneurial journey of a company founder acquired by Shopify and the strategic importance of such acquisitions in the tech industry. The conversation also focuses on customer experience strategies, including innovative tools, brand experience, and operational functions aimed at enhancing customer lifetime value.
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