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What's the Vision for the Monthly Subscription?
I laid out a vision for an Omaha Steaks, but focused on grass-fed beef and a monthly subscription. And so Ron comes in and he says, first of all, he's like, it's too much beef. You need to move into other things as well. He had a connection with a company in Wisconsin called Nesvigs. They had meat cutting next to a frozen fulfillment distribution center. So it really solved all of our problems and all the same. Wow. That was kind of what we were looking at.