UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Your Go-to-Market Strategy with Lucy Heskins

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Start Up Marketing - What Is It?

I actually came into marketing vi a copywriting job. I was working for a recruitment advertising and applicant tracking system company. Over the next couple of years, i'd held marketing manager and marketing director rolls for various b to b te businesses. And it wasn't until the last start up that i'd got involved in market iwas market in le for creer cake, which esn on my learning gideo platform. Start-up marketing is really quite interesting, because there's oftentimes where you cunnif you join your first start up, and much of what you thought you knew goes out the window. You just have to start questioning things.

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