Mobile Gaming Market in 2024 with Lexi Sydow of Data.ai
Deconstructor of Fun
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Using Fake Ads as Mini Games for Increased Retention and Exploring Long-Term Retention Strategies
This chapter discusses the negative impact of fake ads on game retention and suggests using them as mini games within the app to increase retention and KPIs. They also delve into the concept of long-term retention and break it down into five steps.
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