⏱ Time stamps for the episode below 👇
In this episode I talk with Brian Moncada, the man behind some of the biggest YouTube Ads in the info business space who's spent over $40,000,000 on Ads over the course of his career as a marketer.
The crazy part is that only 4 years ago, Brian was still a door to door salesman who was struggling to make ends meet. But then he decided that he needed to go work for a mentor; Someone who had already built a successful business and could teach him to do the same.
When he read the book Millionaire Success Habits, he knew that the author, Dean Graziosi was the mentor he was looking for.
So he cold emailed Dean, quit his job and packed all of his belongings to drive from California to Phoenix Arizona for an interview with Dean. He got the job on the spot, and the rest is history!
In this episode we cover how Brian became one of the best in the YouTube Ads business, we talk about what it was like to manage a $30,000/day ad budget for Dean Graziosi, and how he’s built a successful YouTube ads agency with clients like Jordan Belfort, Frank Kern and Sam Ovens.
SHOW NOTES:
0:00 Who is Brian Moncada?
0:44 How Brian got a job with Dean Graziosi
2:36 The best way to get a mentor
4:33 Working for a mentor VS starting your own business
7:58 Brian’s cold email to Dean
11:00 Mindset to crush the job interview
12:45 Job interview with Dean Graziosi
13:27 Brian’s first weeks on the job
17:02 What did Dean’s team look like
18:08 What was Brian working on with Dean
18:53 How did Brian learn Youtube ads from scratch
21:05 Valuable lessons from Tommie Powers
22:48 Why Dean filmed 123 YouTube Ads for 1 book
26:00 The most successful ad they ran
28:43 Why advertise a book with YouTube ads
33:09 Day in the life of working for Dean
37:04 The process of optimizing YouTube ads
42:25 Working with Tony Robbins for Mastermind.com
44:00 The launch of Mastermind.com
45:41 Why Brian left Dean
47:55 Biggest lessons learned from Dean Graziosi
51:53 Brian’s plan after quitting his job
54:00 Starting Adspend.com
57:44 The Adspend.com business model
1:00:24 Future plans for Adspend.com
1:01:49 What businesses should be running YouTube ads
1:05:09 YouTube Ads 101 - How to get started
1:06:56 The ideal structure of a YouTube ad
1:10:07 Key elements to improve the conversion rate of a YouTube ad
1:11:21 Free script template
1:12:04 Current YouTube ads trends
1:16:17 TikTok & Facebook Ads VS Youtube Ads
1:18:02 Outro
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👨💻 Check out @Brian Moncada on YouTube or on twitter: https://twitter.com/brianthefitpro
📊 Check out Brian's agency: https://adspend.com
ABOUT THE PODCAST:
Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!
My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.
🎯 Upcoming Interviews Target List:
👉 Tim Ferriss' research assistant
👉 GaryVee's DRock
👉 Patrick Bet David's Content Strategist
👉 Jaime the producer of the Joe Rogan Experience
👉 The Content Strategist for MrBeast
👉 Alex Banayan Author of "The Third Door"
👉 Ryan Holiday who apprenticed under Robert Greene
🔔 If you're hyped about that list you should subscribe
