032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)
MAFFEO DRINKS
00:00
Understanding Brand Salience and the Marketing-Sales Connection
This chapter explores the concept of brand salience, focusing on how consumer awareness of a brand increases when in a buying mindset. It highlights the necessity for consistent customer engagement and the collaborative relationship between marketing and sales to boost brand visibility and loyalty.
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