The Revenue Leadership Podcast with Kyle Norton cover image

E25: Transitioning from Product-led to Sales-led Growth with Andrew Johnston of Superhuman

The Revenue Leadership Podcast with Kyle Norton

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Leveraging Data to Optimize Customer Engagement and Sales Outreach

This chapter explores how to track customer engagement using data-driven strategies, focusing on the analysis of intent signals to identify potential leads. It emphasizes the role of tools like POCUS and the importance of understanding user behavior for effective outbound campaign management.

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