Think it's too late to become a creator if you don't have a social media following? Think again. According to John Hu, cofounder of Stan—a platform that helps creators turn their platform into income—the creator economy is just getting started.

Today, John shares how he’s building Stan with unicorn status in mind, what MrBeast’s business empire can teach us about the business of content, and why he is “guarded” when it comes to fundraising.

This is a deep dive into the business of influence—and what it takes to turn followers into a foundation for long-term growth.

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Here’s what Sammi covers today with John:

00:00 John Hu’s Social Currency

00:35 Why Investment Banking Wasn’t It

04:43 How Stan Came From a Personal Pain Point

05:50 John’s Takes on the Creator Economy and Building a Business

11:23 Stan’s First Major Win

14:53 Stan’s Seed Round and Why John Is “Guarded” About Fundraising

18:36 John’s Tips on Finding a Business Opportunity

23:46 Stan's Unique Monetization Model

27:19 Behind Stan’s Customer Engagement and Content Strategy

27:38 Why Stan Personally Delivered One of Their Creators a Cake

29:23 John Answers Whether It’s Harder to Build a Personal Brand or a Company Brand

35:29 Secrets and Challenges to Building in Public

45:27 Social Currency Corner and Mr Beast

53:16 How to Show Social Currency Some Love

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