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Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

Everything Is Marketing

CHAPTER

Content Marketing

When you think about conversions of content, then it really does unlock the ability to use paid channels. Most people don't use space bogabs or use pade channels to promote content. And so that was the lot of the pushback that i always got from my bosses an an my past jobs. So we ended up figuring out that g a has this report built in called the model comparison tool which can help you track first and last conversions from content.

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