When it comes to attaining a consensus in a customer account and achieving the crucial “Collective Yes”, the greater the numbers on your side, the higher your chances of success. Today, Antonella O’Day joins Rachel to discuss the need to expand the depth and breadth of your presence in customer accounts, applying a multi-threaded approach in order to achieve top-down organizational agreement on your solution.

Here are some additional resources:

Get MEDDICC Certified on Ascender!
Achieving a Collective Yes | Ascender Course
Navigating the Political Landscape | Ascender Course
Building Rapport Through Virtual Channels | Ascender Course
The Currency of Value | Ascender Article
The Importance of Multi-Threaded Selling | Ascender Article
Expanding the Sales Conversation | Podcast
Talking to Other Departments | Podcast
Staying Tethered to Customers | Podcast

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