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The Evolution of Crowdfunding: From Personal Narratives to Online Platforms
This chapter explores the transition from traditional to digital crowdfunding, focusing on how online platforms like GoFundMe impact personal storytelling and engagement strategies. It delves into the moral economy shaped by large-scale crowdfunding and the implications of platform algorithms on campaign outcomes. Additionally, the chapter discusses the racial dynamics, financial aspects, and the shift towards individualized responses to social issues facilitated by platforms like GoFundMe.