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Beyond the Hype: A Realistic Look at Product-Led Growth by Amplitude Head of Growth Marketing

The Product Podcast

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Is PLG a Business Model or a Go-to-Market Strategy?

Chat GBT's post on what PLG means perfectly encapsulates the confusion out there. John Cutler absorbed these free versions of PLG inside Amplitude and I did too. "PLG has a tool chest that sets normal product apart from product-like growth," he says. 'It's about having different skills and tools like experimentation, pricing psychology'

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