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Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

In Depth

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How to Scale a New Product?

It tends to be more likely that a company acquires a new product or adjacency and it doesn't work, or it doesn't get to the scale that they had hoped. You mention a couple examples of the new products or business lines that have worked really well you've chosen to integrate and then scale. Is there anything that you did or have become opinionated about, to make those acquisitions exceptionally successful? We actually bought, for a bunch of different reasons, a y c graduate company in san francisco. And again, it wasn't our experts, or it was too early for it to be our experts.

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