The Influence of Sigmund Freud on the Marketing Industry

Bernays was Sigmund Freud's nephew. Bernays understood something nobody else in business had understood before him. If you can tap into people's insecurities, they will buy just about any damn thing you tell them to. Trucks are marketed to men as ways to assert strength and reliability. Makeup is marketed to women as a way to be more loved and garner more attention.