3min chapter

99% Invisible cover image

Perfume: Articles of Interest #9

99% Invisible

CHAPTER

Making a New Perfume Isn't Just Unbridled Creativity

There have been calls to set more limits on the materials perfumers can use. When a certain scent becomes trendy, it becomes harder to procure. Mons Brilliant for Fumors probably aren't going to make something that smells like fig and szechuan peppers. They're trying to make something interesting within the parameters of mainstream taste.

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