In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.
Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.
He explains how to gain a clear view of true profit and what to do with that information to drive business forward.
Topics discussed in this episode:
- Why many merchants get a profit shock at month's end.
- Why revenue-based decisions can hurt profits in e-commerce.
- How contribution margin bridges the gap between marketing and finance.
- What products are hidden cash cows or are actually unprofitable.
- How to calculate break-even point ROAS for individual products.
- Why Q4 strategy should be based on profit, not just sales.
- What Store Hero is: a profit-first e-commerce analytics tool.
Links & Resources
Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp
Get access to more free resources by visiting the show notes at https://tinyurl.com/dsay245p
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