How to Make Your Marketing Kill Die On

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

I think people mistake this when they starting out social or a beauty building content building media that you have to separate goals of what you're trying to achieve with the content into buckets. It's so much easier to think about attention first, then intention second, and then do they buy or do they not buy last? I love how you think about that also strategically making the process better is so great about how you're adding process of making one piece of content for Adam.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?

Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.

Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.

Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:

LinkedIn: www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com