What Xiaomi Can Learn About Strategy from Apple and Amazon (130)
The Tech Strategy Podcast
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What's Your Moat?
Tim Cook is not a big innovator, but he's an excellent operator. He took that model and took it to global scale. Every year the phones get a little bit better. They are marketing like crazy. The phones are nice. People love the phones. There's a level of love of the brand that is global. So those would be my two. I think they're somewhere. They're like, they're 49% a luxury brand and 51%.They're an innovation platform with a network effect. Now second to that, they've got some economies of scale in R&D spending and marketing spend. But I think that's most of what they're doing.
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