After the story, if you're going to send something in many chat, here's what I recommend. You want to have a message that confirms what you just said in your story because one of two things will happen. The second step is actually confirming. Hey, do you want this? And moreover, that also increases our click rate on the final link that we want to send people to by up to 50%. So it just kind of gets people a little bit more invested and increases those touch points as well.
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