The #1 Skill In Media Buying Right Now
The Andrew Faris Podcast
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The Difference Between Process and Results
If a player is hitting the ball really hard, but he's not getting good results, one interpretation of that is that he's bad because the results are bad. And so you can make that distinction and I started thinking about that all the time. That distinction between process and results is happening in your ad account too. If the if the account is spending on your ad, it's working. You just have to have the discipline not to touch it to keep your finger off the trigger.
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