Navigating the Challenges of a Seasonal Gift Basket Business

Ten years ago, Robin Kovitz became President & CEO of Baskits, now one of Canada’s leading gift services companies, by purchasing the company from its two retiring founders.  Baskits was an acquisition that had many of the qualities that lead to success for first-time CEOs, including recurring customers and a record showing years of profitable operations.  It was also, however, a seasonal business, which is a potential red flag for Rick and Royce.  In this episode, Robin shares insights on why she decided to become an acquisition entrepreneur, the impact of her “being passionate about the business” investment criteria on her geographically focused and self-funded search, her perceptions of risk, the effects of searching on family life, why she loves her role at Baskits, and more.