10min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Sydney Sloan: CMO Insights and Intent

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Navigating Career Transitions and Sales Strategies

This chapter explores the aftermath of a significant career change, including experiences at Zoom and advisory roles in venture capital. It highlights the critical need to understand the Ideal Customer Profile and presents a modern approach for sales representatives to engage meaningfully with clients through in-depth market insights.

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