Are You Using the LTV Model of Everything?

LZ Granderson: I like to test messaging broad and convert granular. If you're going to do paid, I want to get as many people in the door for as cheap as I possibly can at the top. And then take those people and nurture them based upon empathetic messaging through everything else I have available for them. LZ: How are you tactically showcasing that message on your website? Like, is it landing on the pages? Or how much of a reach does this give you? So basically, how are you doing that? We'll go keto for moms or Jim Rass; we'll go ketos for men too.