Soul Cycle's New York Add Campaign

New York City is a busy city. Soul Cycle's new ad campaign says, "Let's ride together" The message will get 51 per cent of the audience to like it and then some. If you're pelaton, i'm sorry, if you're a soul cycle, pelaton, you number one competitor right now. No other spin studio touches you, but pelaton fucks with you. You got to draw that line.