
Getting Noticed: How a Scroll-to-Sale Website Can Increase Your Bookings with Jeff Brown
Focused Photographers Podcast
00:00
The Importance of Having One Purpose for Your Website
Your website should have one purpose, one sole purpose. You decide what the purpose of that is. If you're a headshot photographer, your main call to action might be bucced now. Make them sign up to something like my brides VIP club or give them an incentive to leave their email address. The back button is actually the most used button on the internet because it's not for me back. We want people to empathize with us and get a refined ear so we can sell our services more easily. Dan turns his charm on when someone asks him about photography. He says: 'I feel like I just had a light bulb moment'
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