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Marketing Over the Life Cycle of Medical Aesthetic Practices
Medical Spa Insider
The Importance of Lifetime Value and Patient Acquisition Costs
Lifetime value of a client and then patient acquisition costs to me are two things that are so important. It's basically how much does it cost to acquire a customer patient, right? LTV customer lifetime value. If you have all that stuff dialed out, then you're going to be an attractive acquisition. They can basically forecast how long it will take for them to get their money back.
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