MLOps@GetYourGuide // Jean Machado, Meghana Satish, Olivia Houghton, Theodore Meynard// #182
MLOps.community
Optimizing Marketing for Machine Learning
This chapter provides an overview of the data products team at GetYourGuide and their focus on optimizing marketing for machine learning. They discuss topics such as account optimization, entity extraction, customer retention, and recommender systems.
MLOps podcast #182 with GetYourGuide's Jean Machado, DataScience Manager, Meghana Satish, MLOps Engineer, Olivia Houghton, Machine Learning Operations Engineer, Theodore Meynard, Data Science Manager, MLOps@GetYourGuide. // Abstract Join a team to talk about the journey of GYG with MLOps. From the conception of their platform to the creation of the MLOps engineer role and to their current stack state. // Bio Jean Machado Jean Carlo Machado is a DataScience Manager at GetYourGuide for the Growth Data Products team and the Machine Learning Platform Team. He is privileged to be able to work on turning ideas in data scinece from inception to production. Before GYG Jean was working in a startup in Brazil building its infrastructure from the ground up. Jean also likes community building and using technology for social good. Meghana Satish Meghana Satish is currently working as an MLOps Engineer at GetYourGuide. She has previously held positions at Amazon AWS in Berlin and Microsoft IT in Hyderabad. In addition to her career in technology, Meghana is also a talented singer, dancer, and yoga practitioner. Olivia Houghton Olivia has been working as an MLOps engineer at GetYourGuide for the past year and a half or so. Olivia's main work is in building and managing their activity ranking service. Theodore Meynard Theodore Meynard, Data Science Manager at GetYourGuide, leads the evolution of their ranking algorithm, enriching customer experiences. His hands-on journey from data scientist to leader has honed his expertise in MLOps and real-time ML. Beyond work, he's a co-organizer of PyData Berlin, underlining his commitment to community and collaborative learning. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Website: https://investing1012dot0.substack.com/ The Openness of AI report: https://research.contrary.com/reports/the-openness-of-ai --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Jean on LinkedIn: https://www.linkedin.com/in/jean-carlo-machado-53b15977/ Connect with Meghana on LinkedIn: https://www.linkedin.com/in/meghana-satish-2a825282/?originalSubdomain=de Connect with Olivia on LinkedIn: https://www.linkedin.com/in/oliviaphoughton/ Connect with Theodore on LinkedIn: https://www.linkedin.com/in/theodore-meynard/
Timestamps: [00:00] GetYourGuide team's preferred coffee [00:55] Takeaways [02:20] Shout out to Berlin MLOps Community [02:38] Please like, share, and subscribe to our MLOps channels! [03:39] The GetYourGuide platform [05:45] GetYourGuide use cases [11:51] Strong Leadership Vision [13:59] Creating rituals [16:55] Feedback on the loop for improvements [18:35] Different components of GetYourGuide's ML Platform [21:04] V2 service templates [24:26] Biggest pain points [27:02] Feature flags [30:51] Data foundation [36:25] Data Testing [39:53] Cross-team Tool Adoption Process [44:59] Regrets about design decisions made in the past [47:53] What's next for the platform with LLMs? [52:49] Non-data scientists suggesting use cases, language flexibility [55:14] DevSecOps team's AI study group ideation [59:25] Experiments in growth data products, marketing split [1:01:47] Shout out to the Berlin MLOps Community! [1:03:31] Wrap up
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