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3min chapter
Why does IKEA sell food?
Finshots Daily
IKEA's Strategy: Turning Food into Profit
This chapter explores IKEA's financial difficulties in India and its innovative shift towards expanding its food business. By capitalizing on popular offerings like its iconic meatballs, the company aims to attract more customers and enhance revenue amidst significant challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode