How I Built This with Guy Raz cover image

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

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Navigating Electric Vehicle Expansion Challenges

This chapter explores the ambitious plans of a company to enhance its electric vehicle lineup, focusing on the introduction of an affordable midsize SUV by 2026. It highlights significant supply chain disruptions impacting production and logistics, alongside the difficulties of managing multiple model launches. The discussion emphasizes the urgent need for improved supplier relationships and variety in the EV market to meet soaring consumer demand.

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