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How to battle misinformation with Sander van der Linden

Nature Podcast

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The Importance of Pre-Bunking Campaigns

A false dichotomy is a technique used to lure people into more extremist modes of thinking. We wanted to pre-bunk this technique so that regardless of the example, people can spot it and neutralize it. So what we do is we expose people to a video, a very short animated video about a minute and a half in the ad space on YouTube.

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