How to Maximize Surprise and Suspense

In this episode Emir Kamenica introduces us to the research field of information design. He recaps the history of modelling information in economics from the 70s to today, and explains term “Bayesian Persuasion” (and if and how it differs from the term “information design”). He then illustrates how having full information e.g. as a navigation app user can lead to inefficient outcomes and what information design means in the context of mystery novels, gambling and entertainment in general.

Emir Kamenica is Professor of Economics at the University of Chicago Booth School of Business and, together with his co-researchers, has founded the field of Bayesian persuasion. Beyond that his research is centered on different topics in microeconomics.

During the interview, Emir mentions one of his papers on how information design can reduce congestion. You can find this paper here.