186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
00:00
Using Segmentation to Generate More Relevant Content
I think having a courtesy email or ideally set of emails that when somebody buys you nudge them toward hopefully joining your list with one click which really just segmenting them. Segmentation can also include the relationship somebody has with you in your brand so like we know we think of newsletter being on a newsletter is an atomic thing where it's either you're on it or you're not but what if you want to say maybe you have like a monthly digest that you can say I don't actually don't want to unsubscribe but I want to get a once a month thing instead of a once a week thing? That's all segmentation and that's basically because I'm really big
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