3min chapter

Hidden Brain cover image

Creatures of Habit

Hidden Brain

CHAPTER

Conscious Will Power Is Not Driving Behavior Change

People who stick to their resolutions are the people who see lots of temptations but have the will power to resist them. Or are they the kind of people who set up their lives so they don't even notice the temptations? It turns out that when you build a habit, it's like putting on a set of unconscious mental blinders. Once in place, the blinders protect you from temptations and distractions. The more you ignore those temptations, the stronger the blinders become.

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