It's not enough to simply say, since i'm the boss and here's the idea here's what you need to do. You're talking about people literally owning it. So essentially, to your equation, which i love, c times a equals e. C doesn't equal e. Tequality of an equality of an idea does not equal effectiveness. It's the acceptability. And with different personalities, nd different levels in he organization, that has to look differet.