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757: $0 Down Deals, 3% Interest Rates, and Insane Property Purchases w/Pace Morby

BiggerPockets Real Estate Podcast

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The Importance of Storytelling in Real Estate

Henry Washington: You don't understand something unless you can describe it without just regurgitating information. The minute you hear somebody just stating information that someone else said, they probably don't understand the concept as well. If you can restate it in different words or using an analogy like he just mentioned with the truck, the person you're talking to probably gets it and pays. There is a natural apprehension from the person who's selling it. They haven't heard of it. Their first thought is you're ripping me off. These stories can help you do it.

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