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Episode 031 - Applying Value Paths to OOUX with Samuel Hulick

The Object-Oriented UX Podcast

CHAPTER

The Importance of Empathy in UX Design

I like the idea of businesses operating smoothly and effectively, but it's not what gets me up in the morning necessarily. I've realized through my user experience design career is that it is very easy based off of the way that UX currently conducts itself for for executives to dismiss it as basically just being kind of fun or pretty. And so for me that's been a little reluctant to have to go to such extremes to be able to say, yes, if we make this change, we can expect this difference in user behavior,.

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