With ButcherBox, like ButcherBox wanted to be something bigger than I ever dreamed of. This was supposed to be a hobby, this was not supposed to be this massive company. And so where my mind goes is like, okay, but for what? And really what I believe is we have an opportunity to change the meat industry which is in dire need of change. It's a broken system. We're just trying to flop the system on its head," he says.

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