Design is as important as the food for a restaurant's success, he says. A bad fork or bathroom can dilute an experience and make it less enjoyable. Restaurants need to think about their design before they start work on new eateries. "If there's a point of view about food, you have to go with that"
As founder of the Rockwell Group, an award winning, cross-disciplinary architecture and design practice, David Rockwell has designed countless visual and spatial heartstoppers ranging from restaurants, hotels, airport terminals, and hospitals, to festivals, museum exhibitions, and Broadway sets. He joins to talk about his remarkable life and upcoming projects.