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I'll Kill Something Early.
"It's really hard to have a really good c p a if you're getting an eight dollar click," he says. "If those atometrics are crackedik, i just know if we have a 15 % thumb stop or a point five percent click through rate, like, no matter what, the c p is not going obe good." He will kill something early: "I'll look at those numbers to try to help me improve c pa"