30 second clips gives you quite a bit of information about what people are up to, without violating their privacy too much. We use a model called the the big five, which is a model of personality that says there's five kind of broad dimensions along which people differ. And then we also throw in other things that we think aren't really well captured by the big five. So narcissism is one example of something that we think doesn't quite fall neatly into those five categories. It takes maybe eight minutes to complete and measures essentially what your deal is.

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