2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 18: Chris Kane's Mission to Kill Bad Supply

Marketecture: Get Smart. Fast.

CHAPTER

How to Dedupe TAM and Per TAM

Having ugly, smaller but very strong signals is very important for modeling. If you're going to model conversions, having even just 5 or 10% of those conversions as verified first-party data conversions makes the model so much more valuable. Chris: I have been a little surprised by how sloppy the market perception, the rollout, the messaging. This kind of feels like it ran away from Amazon.

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