How to Pick a North Star for Your Growth Company

When you think about the growth company, a company that obsesses about growth, you need to give a North star for the team. You need to figure out within your business what is the number one indicator and every other KPI is a logging indicator to that or it folds into it. Sometimes it's monthly active users. Why? Because people that stick with the product enjoy it much more so they get retained when you know, new and returning is baked on the top line metric. Eventually, you're going to get the result that you want.