3min chapter

The Biblical Mind cover image

ICYMI: How ’Christianese’ Is Like Corporate Jargon (Valerie Hobbs)

The Biblical Mind

CHAPTER

The Power of Religious Language

The phrase come to Jesus moment is borrowed from American evangelicalism or maybe the Jesus movement. When that gets picked up and I mean, it really does have some kind of embodied significance. So if your boss wants to get you to do something, religious language is a great tool for that because it communicates authority. Now does that count as religious? Well, it depends on again, the context.

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