How to Source the Most Relevant Content Topics for Your Market

Chris: We often think about this for our own personal brand. What are the things I want to talk about in my point of view and what gets me excited? You can use the same methodology for a company. How do you source the most relevant content topics for your market? Cassie, I think you could probably speak to this because we've got, you know, a couple of customers. Carl: A lot of what I end up talking about is derived by like the things that we hear from our customers or prospects that they're struggling with.