The Digital Alliance - What's the Role of Leadership?

70% of digital transformations fail because of culture. So if you don't address that element, you will never get off a PowerPoint presentation. I met at all levels of the organization and started a,. we called it some groups wanted to call it Dumbledore's army, Rebel Alliance - Star Wars and Harry Potter fans. And so we called it the digital alliance. That is really understanding some of the pressure points and pain points of that are going on inside the organization.