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The Real Product Market Fit - Manos Kyriakakis, Simpler

Product Innovation Series with Aram Melkoumov

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The Product Market Fit at Simpler

In an industry like ours, like e-commerce, there's a huge spectrum of customer segments and customer profiles that you can address too. At the beginning, it was very blurry for us because we had our first few customers,. Our first few merchants that were actually had adopted our solution. And all those were clear symptoms for us that we were not there yet, that we still needed to focus more if we want to succeed. So this is what we did and what we still do, right? I mean, it's a constant optimisation process there.

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